Solution
Through a process of lengthy consultation with key company stakeholders Rocktime was able to define a path to Digital Transformation. Involving all areas of the business through a number of strategy workshops to achieve:
- Audit evaluating the wealth of information held, prioritising the value that it holds for the various stakeholders
- Determined channels and demands for service/ products
- Established methods of engagement for intended audience
- Developed ‘Thought leadership’ with key members of Goadsby team
- Created a sense of responsibility for ownership of content and its creation
- Established Success Measurement Criteria
The output of the above process enabled Rocktime and Goadsby to successfully formulate an action plan combining:
- User-Centred Design and Usability
- Required Accessibility and Web Standards
- Information Architecture
- Visual Design (creating site personality)
- ‘Findability’ Best Practice Principles (satisfying directed information seekers)
- Persuasive Design, Copywriting and Web Analytics
Using Rocktime's Logic CMS platform the agency subsequently built a comprehensive service and property website built on a responsive framework with an accompanying tailored mobile website proposition. Using an agile approach, it was possible to explore new ideas for enhancing the experience of customers whilst also integrating with the business’s backend property systems Caldes (commercial) and Aspasia (residential).
The website enables the use of intelligent search logic supported by integration with Google Maps to offer site visitors a visual and interactive experience whilst searching for properties within specific geo-locations.
My Goadsby Account offers site visitors the ability to record their onsite activity for repeat visits and access a library of market knowledge and up to date industry news from leading professional individuals within the business.